Most Productivity Advice Is Outdated...

Most productivity advice makes you believe you don't do enough.

Motivational speakers and 'hustle culture' tell you to wake up at 5 AM...

... Never take time off

... And work 60+ hours a week if you want to be successful

But that's outdated and ineffective advice.

The key to peak productivity is not to work more hours...

But to get more done in the hours that you work.

As Gary Keller wrote in The One Thing:

"The people who achieve extraordinary results don’t achieve them by working more hours … They achieve them by getting more done in the hours they work.”

In today's knowledge economy, your productivity depends much less on the number of hours you work...

... And much more on the depth of your focus, mental clarity, creativity, and brain power.

That's why mastering the flow state is an essential skill for professional success in the 21st century.

When in the flow state, you unlock the full performance potential of your brain.

As the brain enters deep concentration, information gets processed much faster, problem-solving capacity improves, and creative breakthroughs flow effortlessly.

(That's why some people call flow 'the zone of genius'.)

Studies even found that working in a flow state boosts productivity by 400 - 500%.

Simply put, by working in the flow state, you can do in 2 hours what most others do in one or two full workdays.

That's why Steve Jobs designed Apple’s workspaces to optimize flow...

Why Richard Branson said he can "accomplish tremendous things in two hours of flow..."

And why Isaac Newton wrote his Principia Mathematica in a flow state.

But Getting Into The Flow State Is More Difficult Than Ever Before...

We live in a world where distractions and instant gratification are always just one click, swipe, or notification away...

Most tech companies and app developers have learned how to hijack your attention on a neurological level.

They have purposefully designed their apps, devices, or websites to make it as addictive as possible.

The more you use their products, the more money they make.

Your attention is their business model.

They make their products so addicting by leveraging a neurochemical called dopamine.

Whenever you scroll through social media, use your smartphone, or check the news, your brain releases a lot of dopamine...

The stronger the dopamine release, the more your brain will urge you to seek out these distractions.

Our work, however, doesn't provide nearly as much dopamine (and as easy) as most distractions do.

That's why it seems to get harder and harder to get things done, focus on our work, and make progress towards our goals.

Our brain's reward circuits have been hijacked...

... and it's keeping us from being our most productive and best-performing selves.

This is the real problem we're facing - and it's only getting worse:

• ​A Microsoft study found that our attention spans​ dropped by 34% since the year 2000 (since smartphones & social media)
• ​Research by RescueTime showed the average​ knowledge worker gets distracted every 6 to 8 minutes and wastes 5+ hours per day on digital distractions​
• ​​A McKinsey study showed the average person spends less than 5% of their week in flow

All in all, in today's distracted workplace, the ability to focus deeply for multiple hours a day is a true superpower.

And that's why I created the Flow State Protocol - a 21-day program designed to help you become your most focused & productive self.